Labs
4KLabs' Interactive Product Experiences (IPX) transform how teams develop, test, launch, and sell products — from first prototype to the digital shelf.
One platform for the entire product lifecycle — from validating ideas to closing deals. AI builds interactive narrated experiences in 3–5 minutes.
Interactive research, concept testing, and price sensitivity analysis with narrated methodology. Respondents stay engaged because the experience is interactive.
PLG onboarding, sales demo automation, and enablement training — all narrated and interactive. Buyers explore at their own pace.
Shoppable video stories, interactive proposals, and guided buying experiences. Buyers configure and purchase without leaving the video.
Compliance checks, skills evaluation, and onboarding modules with scoring — all delivered through narrated interactive video experiences.
IPX powers the complete product journey — giving every team a native interactive video workflow built for what they actually do.
Build with certainty before you ship
Transform product assets into interactive prototypes. Capture structured feedback before a single line of production code is written.
Show, don’t tell — let the product sell itself
Replace static screenshots and passive video with branching, interactive demos that adapt to each viewer. Qualify intent, drive activation, and arm your sales team.
Where product discovery becomes a purchase decision
An interactive, shoppable video storefront that replaces static PDPs with living product experiences. Think digital shelf, rebuilt for the video-first buyer.
Whether you're validating a concept, activating a free user, or closing an enterprise deal — IPX gives your team a native workflow.
Replace slow, expensive research cycles with real-time interactive video testing. Present prototype concepts as interactive experiences and capture granular behavioral and attitudinal data — before your roadmap is locked.
Drive activation, expansion, and retention through interactive video touchpoints embedded directly in your product journey. Turn passive free users into engaged, revenue-generating accounts.
Equip every seller with personalized, interactive demo assets that qualify intent, communicate value, and accelerate deal cycles — without requiring live technical resources to run every call.
Deploy Video Shelf™ experiences across your DTC site, retail media placements, and marketplace listings. Give shoppers the confidence of in-store interaction — at digital scale.
INX technology handles the complexity. You focus on what to build.
Feed INX your existing images, video clips, or product specs. No new photoshoots. No specialized production team required.
INX automatically converts assets into interactive experiences, branching demos, or shoppable video shelves — based on your use case.
Embed IPX in your product, website, sales deck, email, or marketplace listing with a single line of code.
Every interaction generates structured data — behavioral signals, feedback scores, purchase intent — piped directly to your analytics stack.
These are real IPX experiences running in your browser right now. Click, type, interact — this is what the INX engine produces.
"For the first time, our product, growth, and commerce teams are all working from the same interactive video layer — from prototype to purchase."
— VP of Product
Join the teams using 4KLabs to turn product content into their most powerful growth and commerce asset.
We'll reach out within 24 hours to schedule your personalized demo.
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An IPX is a living, interactive video experience powered by 4KLabs' INX engine. Unlike static videos or PDFs, IPX experiences let viewers click, type, drag, and interact with real web components — all while AI narration provides context and choreographed animations guide the experience. IPX can be used for product demos, feedback testing, onboarding, and shoppable video commerce.
The INX engine has three layers: an AI production pipeline (19 specialized agents that turn a prompt into a finished experience), a compiled format (self-contained documents that package HTML, animations, audio, and interactive components through a 13-check pipeline), and a browser-native rendering engine with dual viewport preloading, 15 transition types, and sub-50ms audio-animation synchronization.
Anything the browser can render. Since every scene is live HTML, the components are limitless: product configurators, pricing calculators, interactive comparison tables, drag-and-drop ranking, add-to-cart buttons, Calendly booking widgets, NPS ratings, video testimonials, 3D viewers, and more. Each component captures interaction data natively.
Those tools capture screenshots and add click overlays — they're static demos with hotspots. IPX experiences are live HTML rendered in the browser with real interactive components, AI-generated narration synced to animations, and a full data capture layer. The INX engine compiles experiences through a pipeline (not screenshots), generates them with AI (not manual building), and plays them with a purpose-built rendering engine.
Yes. Every IPX experience generates a single embed code that works in any website, app, email, or marketplace listing. The format is browser-native — no plugins, no SDKs, no app installs. If it has a browser, it can play an IPX.